Northlight is the AI commercial team for independent hotels and restaurants. It gets you found on Google and in AI assistants, answers every enquiry in minutes, and brings guests back, so you keep more of every booking. No new system to learn, no website rebuild, no extra hire.
Northlight is the AI commercial team for independent hotels and guesthouses. It gets you found, answers every enquiry in minutes, and brings past guests back, so more stays are booked direct and less goes to Booking.com and Expedia. No PMS change, no website rebuild, no extra hire.
Northlight is the AI commercial team for independent restaurants, bars and cafés. It answers every review and enquiry in minutes, gets you recommended on Google and by AI assistants, and turns first visits into regulars, so you rely less on delivery and booking apps. No new system, no extra hire.
Free revenue audit · No card needed · See what third-party platforms cost you, where guests go instead, and the 3 fixes worth the most, in about 3 minutes. How it works
Free revenue audit · No card needed · See what OTA commission costs you, where guests book instead, and the 3 fixes worth the most, in about 3 minutes. How it works
Free revenue audit · No card needed · See how you compare with nearby restaurants, what guests say, whether AI assistants recommend you, and the 3 fixes worth the most. How it works
Most independents aren't short on demand. They lose it in a few predictable places, because nobody has time to watch them every day.
Booking sites, reservation platforms and delivery apps take a cut of every guest they send, and keep the relationship. Few independents give guests a reason to come direct.
Group, event and late-night enquiries sit for hours while the team is busy. By the time someone replies, the guest has booked elsewhere.
You've already paid to win every past guest. Without a thank-you, a review request and a reason to return, most never hear from you again.
A busy month means no posts, no review replies and a quieter Google profile. Visibility rises and falls with your schedule.
Booking.com and Expedia take 15–25% of every stay they send and keep the guest's details. Most independent hotels give guests no real reason to book direct.
Group, wedding and late-night enquiries sit for hours while the front desk is busy. By the time someone replies, the guest has booked elsewhere.
You already paid to win every past guest. Without a thank-you, a review request and a reason to come back, next year's stay goes through a booking site again, or somewhere else.
Low season and weekday gaps rarely get their own offer, package or campaign, while competitors are already promoting theirs.
Delivery apps can take up to 30% of an order, and reservation platforms charge per cover while keeping the guest's details. Few restaurants give diners a reason to come direct.
Private dining, birthdays and group bookings sit in DMs and inboxes during service. By the time someone replies, the party has booked elsewhere.
Most first-time diners never hear from you again. A thank-you, a review request and a reason to return turn them into the regulars who fill quiet nights.
A busy week means unanswered reviews and a quiet Instagram. The places that reply to everyone are the ones Google and AI assistants recommend.
We plug into the channels you already use, put a specialized AI agent on each growth lever, and report on the numbers that matter: direct revenue, repeat guests and reputation.
We benchmark your visibility, reviews, content and booking funnel against local competitors.
Your agents connect to Google, your booking tools, social and email, usually within two weeks.
Agents work daily, replying, publishing and following up, inside guardrails you approve.
Monthly strategy sessions turn the data into next month's plan.
Every agent learns your venue from your profile: menu, rooms, policies, how you sound. You decide what needs your OK. Most owners let five-star review replies go out on their own and approve everything else with one tap.
| Question | ChatGPT | Gemini | Perplexity |
|---|---|---|---|
| best seafood near the beach | #2 | – | #1 |
| romantic dinner with a sea view | – | – | #3 |
| where locals eat paella | #1 | #2 | #2 |
| group dinner for 12 near the port | – | – | – |
More guests now ask ChatGPT, Gemini or Perplexity where to eat and stay. Northlight asks those assistants the questions your guests ask, shows who they recommend instead of you, and has your Visibility Agent fix the gaps. That's generative engine optimization (GEO), done for you.
Specialist AI agents do the work. A human strategist decides what matters most. Nothing goes out without your OK.
When someone looks for a place to stay or eat, do you show up?
When they want to come, do they book with you directly?
After they leave, do they become regulars?
Works with what you already use: no PMS or reservation-system change, no website rebuild, no new marketing hire.
See the gaps first, then choose how much of your growth you want Northlight to run. Start with one agent or the whole team.
$0
See exactly where you're losing guests and revenue.
$400 /mo
One agent on the problem you feel most. $700/mo for two.
$2,500 /mo
The full agent team running your growth every day.
$5,000 /mo
For groups and hotels ready to own their demand.
Yes. Northlight doesn't replace anything. New reviews, enquiries and bookings reach your agents through a private link that works with Cloudbeds, Mews, Little Hotelier, SiteMinder and most others via Zapier or Make, and approved work goes back out the same way. Your setup checklist walks you through it, or book a free setup call.
Yes. Northlight sits alongside your reservation and POS systems. Reviews, enquiries and reservations reach your agents through a private link that works with most platforms via Zapier or Make. Nothing to switch, no retraining.
Generative engine optimization is making sure AI assistants recommend you when someone asks where to eat or stay. Those assistants build answers from your website, your listings, your reviews and the guides they trust. Northlight measures how often you're recommended, finds what's missing, and has your Visibility Agent fix it: structured data, answer-ready FAQ content, consistent listings and outreach to the sources assistants cite.
No. Northlight connects to what you already have. New reviews, inquiries and bookings flow in through a private intake address that works with Zapier, Make or your booking system's webhooks, and approved work goes back out the same way. Your setup checklist walks you through each connection.
You do. Each agent has an approval setting: approve everything, auto-approve low-risk work like five-star review replies, or auto-approve all. You can edit any draft before it goes out.
Every month Northlight drafts a report from your numbers and your agents' work. A strategist reviews it, sets next month's three priorities with targets, and meets with you to go through it.
Your audit is ready minutes after you sign up. When you start a plan, your agents are created straight away and your first drafts arrive the same day. Most venues finish connecting their channels within two weeks.
Yes. Starter gives you one agent for $400 a month or two for $700, chosen from Reputation, Lifecycle and Visibility: the three that pay off fastest. Your audit suggests which to start with. You can swap agents every 30 days, and moving up to the AI Growth System at any time adds the rest of the team and a strategist.
Yes. The AI Growth System and Full AI CMO are monthly: cancel from the billing portal and your agents pause at the end of the paid period. Starter has a 3-month minimum so your agents have time to show results, then it's monthly too. Moving up to a bigger plan ends the minimum early. Your data stays either way.
Independent, owner-run hospitality: restaurants, bars, cafés, hotels, guesthouses and B&Bs. Its agents, tasks and reports are built around covers, rooms, reviews and direct bookings. Running several venues or a hotel group? Talk to us about group pricing.
Get a free growth audit. We'll show you where guests find you, where they drop off, and what to fix first.
Start your free auditQuestions first? [email protected]